How can we sustainably valorise our natural and cultural assets for creating authentic and memorable experiences for visitors and guests, generating income and benefits for the local people and at the same time carefully preserving natural, cultural and social values.
Manfred Kojan has 25+ years highly practical experience in the tourism industry. He has worked in Austria and internationally (Europe, South-East Asia, Central and South America, Southern Africa) with leisure and tourism businesses, tourism destinations and National Governments.
Consulting areas
Market research and marketing
Supporting a better knowledge about and understanding of my/our guests and clients as well as the relevant competitors with guest surveys, market and target group analyses; elaborating and hands-on support with brand development and viable marketing strategies and activities that really reach the targets.
Market-oriented tourism product development
“The worm must taste good to the fish and not to the fisherman”
Supporting the elaboration of a holistic and distinguished touristic offer that really meets and even exceeds the expectations of the target audience.
Valorisation of natural and cultural heritage
Diverse and exciting staging of natural and cultural assets with the involvement of relevant stakeholders, thus creating memorable guest experiences and preserving the authenticity of the valuable resources.
Destination Management Organisations (DMO)
Enhancing communication, coordination and cooperation among relevant stakeholders in a destination, supporting the establishment of professional cooperation structures (DMOs) and coaching and advice to DMO managements for professional and successful elaboration and implementation of strategies.
Capacity building and coaching
Providing professional advice to the management of tourism destinations and businesses that helps implementing innovations and improving performances and organizing interactive capacity building measures.
Tourism policy support
Providing strategic advice to national and regional governments on tourism related policies, regulations, strategy development and governance issues.
Tourism concepts and feasibility studies
Elaborating demand driven concepts for investment projects in the tourism industry as well as feasibility and profitability analyses for investment decisions in the areas of mountain tourism and the adaptation of historic buildings and cultural heritage.
Business consultancy
Consultancy for tourism businesses in the areas of market-oriented product and service development, digitalisation and marketing.
Project examples
CoSolve – Coaching of Tourism businesses & coaches in Albania
(Albania, 2/2021-9/2023);
European Silk Road App,
(Germany, Europe, 01-10/2022)
Tourism development Nature-Park Raab,
(Austria, Hungary, Slovenia, 02/2020-03/2022)
Sharri Mountain Experience Centre;
(Kosovo, 07-09/2018);
Network of National Park Gesäuse partner businesses,
(Austria, 6/2021 – 5/2022)
Mountain Tourism Value Chain development,
(Albania, N-Macedonia, Serbia, Montenegro, Kosovo / 2019-2021)
Assessment Bhutan Tourism Policy,
(Bhutan / 2018)
Tourism Master Plan for Albanian Alps
( Albania / 2016-2017
Assessment and Feasibility Study for Mountain Tourism Development Nikolica / Korca,
(Albania / 2016-2017
Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT),
(Vietnam / 2012)